Walden MMHA6800 Week 6 Quiz Latest 2021/Walden MMHA6800 Week 6 Quiz Latest 2021
QUESTION 1
Company sales invoices, census data, and trade association statistics are examples of:
Primary data
Imaginary data mines
Secondary data
Tertiary data
Exploratory data
QUESTION 2
The first step in the market research process is:
Analyzing the internal company database
Problem recognition
Determining the appropriate research design
Internal analysis
Reporting and limitations of the study
QUESTION 3
A major advantage of primary data collection is that it can be tailored to fit the pertinent research questions.
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