UOP MKT441 Final Exam /UOP MKT441 Final Exam /UOP MKT441 Final Exam

Question 1
Which of the following is true of direct distribution?
It reduces a producer’s need for working capital.
Most firms selling consumer products rely on direct distribution.
It requires a significant investment in facilities.
Direct distribution always serves customer needs better and at a lower cost.
Question 2
Most firms in the business world set their prices using:
Cost-oriented price setting.
Supply and demand analysis.
Federal price guidelines.
Demand-oriented price setting.
Question 3
The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a(n) _____.
Penetration price policy
Introductory price dealing
Skimming price policy
Temporary price cut policy
Question 4
When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this?

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