Start off by analyzing the situation your company is in. One way you can do this is by conducting a SWOT analysis. Another approach is to critically assess what the company needs to do to enhance or sustain its growth and success.
You can also use a framework such as the Ansoff Matrix to determine the strategy your company should purse.
1. Market research
Please think of what information will lead you to make better decisions and how you will collect it?
2. Target market or Target Segment
3. Positioning (4 Ps)
Pricing, Promotion, Product, Place (distribution)