Seaport BUS C150 Final Exam- 15th Ed. (100 questions)/Seaport BUS C150 Final Exam- 15th Ed. (100 questions)
Question 1: In the AIDA concept, the D indicates:
a. delivery of the promotional message.
b. decoding the message.
c. desire for the product being promoted.
d. decision to listen to the message.
Question 2: At which level of brand loyalty is advertising often used heavily to promote a product?
a. Brand recognition
b. Brand preference
c. Brand insistence
d. Brand equity
Question 3: When potential buyers of a product are dispersed geographically, a pulling promotional strategy should lay emphasis on:
a. advertising.
b. personal selling.
c. publicity.
d. public relations.
Question 4: An example of a company that relies heavily on direct selling is:
a. Compaq.
b. Goodyear Corporation.
e. Amway.
d. General Motors.
Question 5: Public service announcements are:
a. costly for nonprofit organizations to broadcast.
b. ads that generate awareness or educate the public.
c. any type of information released by a public relations department.
d. media ads that promote medical products.
Don't use plagiarized sources. Get Your Custom Essay on
Seaport BUS C150 Final Exam- 15th Ed. (100 questions)/Seaport BUS C150 Final Exam- 15th Ed. (100 questions)
Just from $13/Page
Calculator
Our features
We've got everything to become your favourite writing service
Money back guarantee
Your money is safe. If we fail to satisfy your expectations, you can always request a refund and get your money back.
Confidentiality
We don’t share your private information with anyone. What happens on our website stays on our website.
Our service is legit
We provide you with a sample paper on the topic you need, and this kind of academic assistance is perfectly legitimate.
Get a plagiarism-free paper
We check every paper with our plagiarism-detection software, so you get a unique paper written for your particular purposes.
We can help with urgent tasks
Need a paper tomorrow? We can write it even while you’re sleeping. Place an order now and get your paper in 8 hours.
Pay a fair price
Our prices depend on urgency and level of study. If you want a cheap essay, place your order with as much time as possible. Our prices start from $11 per page.