Proposing Market Entry Strategy
Week 10 Assignment – Proposing Market Entry Strategies
You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona. There is one other hospital in town, but it 67.3 miles from the center of town making it difficult for many residents to get to. The new hospital, Ajo Medical Center (AMC), will be much more accessible to a number of people who live further in town.As you prepare to take on this role, watch the following video clips on branding and marketing. You will use the content of the videos to consider how the practices of Moving Brands might be applied to the marketing strategy of Ajo Medical Center.Watch the following video case study clips:Chapter 1: Brand Vs. BrandingChapter 3: What’s the Difference Between Branding and Marketing?The CEO of AMC has asked you to create a 4–6 page proposal in which you provide a competitive marketing entry strategy, a communication strategy and suggest marketing research tools for the new hospital.Your proposal should include the following items:
A market analysis (SWOT or otherwise) to determine the best approach for the market entry.
An overview of the marketing entry strategy you are proposing based on the information gathered in your analysis and conclude with how your hospital differentiate themselves from the existing hospital in town.
An overview of the communication strategy you are proposing, also based on information gathered your analysis.
A list of suggested marketing research tools and why those tools would be a good fit for use at AMC.
Don't use plagiarized sources. Get Your Custom Essay on
Proposing Market Entry Strategy
Just from $13/Page
Keep in mind that this proposal is for the CEO, so the proposal should also:
Contain accurate and clearly written information.
Be professional in appearance.
Use headings.
Incorporate colors and/or graphs and charts as appropriate.
Use 4–5 sources to support your writing. Choose sources that are credible, relevant, and appropriate.
References:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/
https://resources.pollfish.com/market-research/how-to-conduct-healthcare-market-research-like-a-pro/
http://www.tradestart.ca/market-entry-strategies
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2793972/
https://www.callrail.com/blog/hippa-compliant-marketing-research/
https://www.hotjar.com/blog/market-research/
https://www.relias.com/blog/strategies-for-effective-patient-communication
https://www.ruralhealthinfo.org/toolkits/health-promotion/2/strategies/health-communication
https://www.relias.com/blog/strategies-for-effective-patient-communication
https://www.investopedia.com/terms/f/four-ps.asp
https://info.civicommrs.com/ultimate-guide-conquering-healthcare-market-research#healthcare_market_audiences
https://www.businesswire.com/news/home/20190724005054/en/Why-is-Market-Research-Important-for-the-Healthcare-Industry-Read-Infiniti%E2%80%99s-Latest-Success-Story-to-Know-About-the-Importance-of-Leveraging-Healthcare-Market-Research
Exploring New Research on Marketing in the Healthcare Sector
https://www.quantzig.com/healthcare-industry-market-entry-strategies/
https://study.com/academy/lesson/market-entry-strategy-definition-example.html
https://www.infinitiresearch.com/thoughts/market-entry-healthcare-industry/
https://www.businesswire.com/news/home/20180410005826/en/Perfect-Market-Entry-Strategies-to-Enter-International-Markets%C2%A0-Infiniti-Research
https://smallbusiness.chron.com/six-major-modes-communication-marketing-65083.html
https://www.viktorwithak.com/marketing-communications-strategy/
https://simplicable.com/new/market-entry
https://courses.lumenlearning.com/marketing-spring2016/chapter/reading-entry-strategies-in-global-markets/https://courses.lumenlearning.com/marketing-spring2016/chapter/reading-entry-strategies-in-global-markets/
https://www.qualtrics.com/blog/10-market-research-tools-you-should-be-using/
Health services
Calculator
Our features
We've got everything to become your favourite writing service
Money back guarantee
Your money is safe. If we fail to satisfy your expectations, you can always request a refund and get your money back.
Confidentiality
We don’t share your private information with anyone. What happens on our website stays on our website.
Our service is legit
We provide you with a sample paper on the topic you need, and this kind of academic assistance is perfectly legitimate.
Get a plagiarism-free paper
We check every paper with our plagiarism-detection software, so you get a unique paper written for your particular purposes.
We can help with urgent tasks
Need a paper tomorrow? We can write it even while you’re sleeping. Place an order now and get your paper in 8 hours.
Pay a fair price
Our prices depend on urgency and level of study. If you want a cheap essay, place your order with as much time as possible. Our prices start from $11 per page.