MKT455

 
Hello MKT455 Class,

Read the brief HBR case study, Target the Right Market. You can find the case study at this website…it is very short:
https://hbr.org/2012/07/target-the-right-market (Links to an external site.)
Read the case study carefully and answer this question:
QUESTION: Should SparkPlace target small Sams or medium Marys?
DO NOT give me your opinion but use the information from the case study to persuade me that your recommendation is right.
Good luck!

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