Mkt 455

 Read the following brief article on the 7R’s of Relationship Marketing:
Please answer the following questions:

Briefly define each of the 7 R’s using any Internet references of your choosing;
In your opinion, and supported by 1-2 Internet references, should marketers use the 4P’s of marketing in selling a product, the 7R’s of Relationship Marketing or both of them together (4P’s and 7R’s)?

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