Midterm 2

Mid Term: Covers chapters 1 through chapters 7

For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.

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1) Define and explain each of the following tools/concepts below.  

The strategic planning process
S.W.O.T
Market Segmenting
Target Marketing
Product Positioning
Offerings: —product, price, and service.

2) Use two or more of the concepts from part 1 in your product assessment.
3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing 
The mid-term needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimumof  4 body pages in length. This does not include the cover and reference pages.

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