Marketing 4

 What type of retailer is Nordstrom?  How would you describe Nordstrom’s level of service on the continuum from full-service to self-service? Why? Which of the six components of Nordstrom’s retailing mix do you think have been the most important to the company’s success? Why? What are the primary challenges Nordstrom faces in the current retail climate? How has the competition changed in recent years, along with consumers?

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