The essay must be in Harvard style and it should be about Samsung Brand.All the essay requirement are in the attached fileWRIT 1 – Individual Report: 50%: You are required to prepare an individual essay of 3,000 words. First choose one of the top 100 brands in the world for your assignment (please see www.interbrand.com for a full list of top 100 brands). Your essay must address the following four points: Critically analysis the marketplace (competitor, customers and advertising) which your chosen brand is in?(marks = 30%)Critically apply brand management tools to explore why your chosen brands is one of the top 100 brands in the world?(marks = 30%)Critically assess how your chosen brand should market themselves in the future?(marks = 30%)Correct use of the Harvard referencing system and at least 10 sound academic references. (marks = 10%)REQUIRED READINGArmstrong, G., Kotler, P., Harker, M., Brennan, R., (2012), Marketing: An Introduction, 2/E, Pearson.Blythe, J., (2009), Principles and Practice of Marketing, Cengage Learning.Hooley, G., Piercy, N.F., Nicolaud, B., (2012), Marketing Strategy & Competitive Positioning 5th Ed, FT Prentice Hall.Lee, K., & Carter, S., (2012), Global Marketing Management, Oxford.McDaniel, C. J.r., Gates, R., (2012), Marketing Research, 9th Ed International Student Version, Wiley.RECOMMEND READINGAaker, D., (2010), Strategic Marketing Management: Global Perspectives, Wiley.Aaker, D., (2010), Marketing Research, 10th Ed International Student Version, Wiley.Blythe, J., (2012), Essentials of Marketing, Pearson.Bradley, N., (2010), Marketing Research: Tools & Techniques, Oxford University Press.Chaffey, D., Ellis-Chadwick, F., (2012), Digital Marketing: Strategy, Implementation & Practice, 5/E, Pearson.Doole, I., Lowe, R., (2012), International Marketing Strategy, Cengage Learning, Keegan.Hollensen, S., (2012), Essentials of Global Marketing, 2/E, Pearson.Lamb, C.W., Hair, J.F., McDaniel, C., (2012), Essentials of Marketing, Cengage Learning.McDonald, M., (2011), Marketing Plans- How to Prepare Them, How To Use Them, Wiley.Solomon, M., (2012), Consumer Behaviour: Global Edition, 10/E, Pearson.Wilson, M.S., Gilligan, C., (2005), Strategic Marketing Management, CIM/Elsevier.Wood, M.B., (2010), Essential Guide to Marketing Planning, FT Prentice Hall.Recommended Journals:Journal of Marketing Journal of Consumer Research European Journal of Marketing Journal of Marketing Research Irish Marketing Review Marketing Management Journal Journal of Consumer Behaviour Journal of Strategic Marketing Journal of Marketing Journal of International MarketingOther Sources:Chartered Inst Mktg (CIM) www.cim.co.ukMarketing Week www.marketingweek.co.ukFinancial Times www.ft.comThe Times www.timesonline.co.uk
We've got everything to become your favourite writing service
Money back guarantee
Your money is safe. If we fail to satisfy your expectations, you can always request a refund and get your money back.
We don’t share your private information with anyone. What happens on our website stays on our website.
Our service is legit
We provide you with a sample paper on the topic you need, and this kind of academic assistance is perfectly legitimate.
Get a plagiarism-free paper
We check every paper with our plagiarism-detection software, so you get a unique paper written for your particular purposes.
We can help with urgent tasks
Need a paper tomorrow? We can write it even while you’re sleeping. Place an order now and get your paper in 8 hours.
Pay a fair price
Our prices depend on urgency and level of study. If you want a cheap essay, place your order with as much time as possible. Our prices start from $11 per page.