HOFSTEDE’S CULTURAL DIFFERENCES

Application of HOFSTEDE’S  CULTURAL DIFFERENCES by comparing 2  ads or news coverage in two different cultures

POWER DISTANCE
LONG TERM/ SHORT TERM ORIENTATION
UNCERTAINTY AVOIDANCE
MASCULINITY/ FEMININITY
INDIVIDUALISM/ COLLECTIVISM

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please pick 2 countries, you can use HOFSTEDE’S  charts ( see country comparison)

check the country table and apply ANY TOPIC  to the  5 dimensions. You can choose your own examples from the media
Communications

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