Use the health care provider you selected to research for your discussion preparation. Discuss the best way for this health care provider to distinguish and differentiate its product or service offerings from those of its competitors. Provide specific examples to support your response.
Next, describe a novel product or service (please be as creative as you like) and briefly discuss a brand management strategy. Discuss the steps in the development process and identify the step that may pose a major challenge. Provide specific examples to support your response.