Global Internalational Marketing
Topic: Give a specific business example of how people in different regions are interconnected. For example, choose a company or product that is made in one country and sold in another country. (made in the US and sold abroad or made abroad and sold in the US)
Points to cover:
1. Examples of product sourcing (very few products are wholly produced in one country. Where do the components come from? What issues impact importing of raw materials and parts, global outsourcing, working with people of different cultures in your example?
2. Examples of international trade impacts on your example: currency, laws, exchange rates
3. Discuss how differing demands for the product or different attribute needs affect the marketing of the product.