Ethically and Socially Responsible Marketing Analysis
350 word analysis and evaluation of a company’s effectiveness based on reading the attached article
Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
Relate the triple bottom line to an organization’s sustainability.
Analyze consumer influence on ethical behavior in marketing.
Assess the value of communicating ethical behavior to the public.
Conclude how ethical issues influence legal issues in marketing.
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