Disney and Pixar Merger
Topic: Disney and Pixar Merger
(On May 5, 2006 the two esteemed companies Disney and Pixar merged. Disney acquired shares worth $7.4 billion in Pixar and made it Disney’s subsidiary. Since then it has been reported as one of the most successful mergers of times.)
Write about the Issues/Power – 3 pages
· Describe the main issues/barriers that separate each side.
· Explain what is at stake in this negotiation and how it affects the balance of power.
· Identify and describe which side has the most relative bargaining power and why.
· Explain what the other side can do to increase its power.