Disney and Pixar Merger

Topic: Disney and Pixar Merger

(On May 5, 2006 the two esteemed companies Disney and Pixar merged. Disney acquired shares worth $7.4 billion in Pixar and made it Disney’s subsidiary. Since then it has been reported as one of the most successful mergers of times.)

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Write about the Issues/Power – 3 pages

·    Describe the main issues/barriers that separate each side.

·    Explain what is at stake in this negotiation and how it affects the balance of power.

·    Identify and describe which side has the most relative bargaining power and why.

·    Explain what the other side can do to increase its power.

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