Digital Marketing Paper

Write a 2 page paper on the following below:

1. Using a real business/organization as an example, prepare an effective sample email to be used in an email marketing campaign.  Feel free to provide one or more mock links within the sample email (however, it is not necessary to provide mockups of the actual sites to which these would link to).  Factor in concepts from the textbook when preparing the email.  

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2. Find and provide a real, specific example of any form of digital marketing (a real website link, social media page, email marketing example etc.).  Summarize your example.  Discuss what privacy concerns are raised by that one form of digital marketing.  Also, discuss how the business or organization can address the privacy concerns while still maintaining the purpose of that specific marketing method.


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