Describe the Club Med experience for the international cconsumer. What are the elements of Club Med’s unique offering that cross cultural boundaries?
2) Do you think Club Med should perform a market research study for American consumers? If so, come up with a list of questions to ask or issues to explore. What would you like to know, and how would you ask the right questions to get that information?
3) What kind of methods (from those listed in Ex. 4) do you think would be effective in performing the reserch?