Day in the Life of IT

 

The Marketing department needs to send emails to all customers who have not enrolled in Product A but have enrolled in Product B
The data for Product A Enrollments is stored in a separate system from the marketing system.
The Enrollment database is not organized well and it becomes difficult to send data to the marketing system

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If you’re using an email marketing system like Mailchimp or Salesforce, how would you solve the problem of having unorganized data in different systems?
How might a common database help a marketer segment their mailing lists by customers enrolled in specific products?
(Feel free to look at the Day In the Life of IT diagrams in the Chapter 6 presentation)

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