BUSI502 Week 7 Dropbox Assignment 12

Read the Case Study 12-2, Business Intelligence at CKE Restaurants. Then, answer the following questions:

  • How does the Business Intelligence System (BIS) at CKE      add value to the business?
  • What are some tips for developing and using the BIS      described in this case?
  • Was the introduction of the Monster Thick burger a good      idea or an example of information leading to a wrong decision?

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