BS-M3-A1

 
Select two distinct advertisements that promote or feature a brand of clothing. For instance, you could select an ad for Ann Taylor and one for Ralph Lauren. Closely analyze the details in the different ads. Be sure to focus on the physical traits, body language, and physical appearance of the “characters” or models in the ads. Consider that these features are promoted based on the particular audience each ad is trying to reach.
Instructions
 In a two to three page paper, write  an ad analysis that addresses the social concepts depicted in the ads. Review the sections from the module about class, gender/LGBTQ+, and social mobility. For each advertisement, address and expand on the following questions:

What social class do you think is being depicted?
What gender aspirations or identities, including LGBTQ+, do you think are being appealed to?
To what extent is a social and/or economic status being depicted?
What does ownership of this clothing brand presumably signify about the potential customers?

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Conclude your analysis with a paragraph that summarizes the reviews of the ads and how they demonstrate the social concepts. Attach a screenshot or picture of each advertisement to your submission.
Follow APA format and cite references, and include a reference list.
Consider the following outline for how to write your ad analysis:

Introduction: of the two advertisements—Advertisement A and Advertisement B.
Advertisement A: Address the physical traits, body language, and physical appearance of the “characters” or models in the ad. Answer the following questions that address the concepts of class, gender/LGBTQ+, and social mobility:
What social class do you think is being depicted?
What gender aspirations or identities, including LGBTQ+, do you think are being appealed to?
To what extent is a social and/or economic status being depicted?
What does ownership of the clothing brand presumably signify about the potential customers?
Advertisement B: Address the physical traits, body language, and physical appearance of the characters or models in the ad. Answer the following questions class, gender/LGBTQ+, and social mobility:
What social class do you think is being depicted?
What gender aspirations or identities, including LGBTQ+, do you think are being appealed to?
To what extent is the viewer being asked to identify with a given social and/or economic status?
What does ownership of the clothing brand presumably signify about the potential customers?
Conclusion: Summarize your review of the ads and include how they demonstrate the social concepts.

****RUBRIC****

 
Selected two advertisements of clothing and explained the characters
30% of total grade
Mastery: Advanced/exceeds achievement
Exemplary description of the two advertisements and fully explained the characters/models in terms of class, race, sexuality, and gender.

 
Relevant concepts of class, gender/LGBTQ+, and social mobility from course content are accurately and thoughtfully applied to each advertisement
30% of total grade
Mastery: Advanced/exceeds achievement
Exemplary coverage of 3 relevant concepts and applies each accurately and each is fully described with clear explanation.

 
Summary of ad analysis is clearly and substantively articulated with social concepts
30% of total grade
Mastery: Advanced/exceeds achievement
Exemplary explanation and summary of the ads and includes well-developed articulation of the social concepts.

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