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Application of HOFSTEDE’S CULTURAL DIFFERENCES by comparing 2 ads or news coverage in two different cultures
POWER DISTANCE
LONG TERM/ SHORT TERM ORIENTATION
UNCERTAINTY AVOIDANCE
MASCULINITY/ FEMININITY
INDIVIDUALISM/ COLLECTIVISM
please pick 2 countries, you can use HOFSTEDE’S charts ( see country comparison)
check the country table and apply ANY TOPIC to the 5 dimensions. You can choose your own examples from the media
Country comparison:
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