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Assignment Details
For this assignment, suppose that you work for a consulting firm, and  that you have been asked to research a company and make a presentation  to your client.  

For the presentation: 

Choose a major U.S. company,  
Research the company and the market(s) in which it competes, and  
Prepare a presentation of 10-12 PowerPoint slides (with detailed speaker notes).

Using information from the business press, AIU’s Library, IBIS World, and the Internet, address the following in your slides:

Describe the firm, include such information as its:  

products or services  
annual sales, and   
market share (this information is readily available in the IBIS World database.)

Describe the market(s) in which it operates.   

For instance, does it operate within an oligopoly or  monopolistically competitive market, a perfectly competitive market, or  is it a monopoly? (Choose the closest fit.)  
Explain.

Does it operate in only one region of the United States? Does it operate nationally or internationally?  Explain.    
Who are its competitors?   

Give a brief overview of the other businesses in the market that it competes against. 

Identify and explain at least 2 economic concepts that this firm seems to use to its advantage.    

Examples might include product differentiation; attainment of  economies of scale; advertising; whether the firm is regional, national,  or international; and so on.  

Please include an explanation of how any significant recent  events or changes in this market have affected this firm. Examples are  mergers and acquisitions, technological change, legal issues, whether  market demand is expanding, and so on.   
Provide your evaluation of how this firm might better respond to the challenges it faces.

Present your information, with appropriate pictures and graphics, in a PowerPoint presentation. 

Your presentation should consist of a minimum of 10 slides of  content, and the following: a title slide, an introductory slide, a  conclusions slide, and a references slide.  
Use at least 2 sources when researching information to support  your argument. Remember to use credible, current sources to support your  presentation. Use APA reference and citation formatting for the sources  that you use. Place citations on the relevant slides with 1-2 slides at  the end for your reference list.   
The main topics or bullet points should appear on the slides  with supporting visuals, while the Speaker Notes area (the box located  at the bottom of each slide that allows you to type in notes) should be  used to go into more depth regarding these main topics.   
Notes Boxes: Make sure the notes include information from the  sources you have discovered in your research. This is a very important  element of your assignment because it will provide both you and your  audience with supporting explanations that the bullet posts simply  cannot convey.