75-100 Discussion Question

Each week, you will be asked to respond to the prompt or prompts in the discussion forum. Your initial post should be 75-150 words in length, and is due on Sunday. By Tuesday, you should respond to two additional posts from your peers. 

The Impact of Pricing

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  • Price is the only element in the marketing mix that produces revenue all other elements represent costs.
  • How do price decisions affect the other three P’s?
  • Select a product that you regularly buy.  
  • How does price impact your purchase decision for this product?
  • How does it impact your perception of the brand?
  • Does the company’s pricing strategy help build a long-term relationship with you by creating value?
  • Why or Why not?
  • Remember to include the link to your product of choice in your discussion board response for others to review. 

View your discussion rubric

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